AI Insights · Timothy · July 2021
Top 5 Educational Games on Android in Australia: Q2 2021 Performance
Explore the performance trends of the top educational games on Android in Australia during Q2 2021, with insights into downloads, revenue, and active users.
In the second quarter of 2021, the educational games sector on Android in Australia showcased varying trends across the top five applications. According to Sensor Tower data, these apps displayed unique patterns in weekly downloads, revenue, and active user engagement.
Reading Eggs - Learn to Read from Blake eLearning Pty Ltd saw a consistent increase in weekly revenue, starting from around $10K at the end of March and peaking at approximately $12.9K in late May. Weekly downloads also rose steadily, reaching a high of 3.7K by the end of June. Active users maintained a strong presence, fluctuating between 24K and 29K throughout the quarter.
Lingokids - Play and Learn experienced a moderate yet steady weekly revenue trend, with figures hovering around $1K to $1.3K. Downloads varied, peaking at 1.3K in early April before settling around 1K towards the quarter's end. Active user numbers mirrored this trend, starting at approximately 2.6K and closing the quarter at 2.7K.
The app ABC Kids - Tracing & Phonics maintained a stable download pattern, beginning the quarter with around 830 downloads and experiencing a gradual rise to 1.3K by the end of June. Active users showed a similar trend, increasing from 7K to over 7.4K during the same period.
Math Kids: Math Games For Kids observed a gentle rise in weekly downloads, starting at 508 and reaching 951 by the quarter's end. Active users followed an upward trajectory, growing from 1.3K to 1.9K, indicating a positive engagement trend.
HOMER: Fun Learning For Kids showed a notable increase in weekly revenue, starting at $396 and climbing to $731 by the end of June. Downloads initiated in May and peaked at over 1.6K, while active users surged from 386 in early May to 1.5K by the end of June.
These insights from Sensor Tower highlight the diverse performance of educational games on Android in Australia during Q2 2021, reflecting variations in user engagement and monetization strategies. For more detailed analytics and insights, visit Sensor Tower.